Of course there will be more that try to enter space, it’s the constant trend in tech.
The market will continue to grow for the big messaging apps existing today, as messaging apps is a game of network-depended growth. Will the market continue to grow or will it become disrupted by more entrants? Apps like Viber that offer end-to-end encryption give consumers the privacy they deserve and brands a qualified and opted-in audience. Messagings apps are more conversational and create an environment of comfort for consumers. With all of the controversy around data and privacy of consumers’ identity and the decline in interaction between brands and consumers on social media there is huge opportunity for messaging apps to fill the gap. What will the rest of 2018 to be like for messaging apps?Ģ018 is looking like an exciting and promising year for messaging apps.
That means we do not sell our users’ private conversations or personal data since we can’t access or read them in the first place. Unlike other messaging apps that listen in on private conversations and turn chats into valuable data for advertisers, Viber is end-to-end encrypted, so we simply can’t see or hear what users are saying. How does Viber deal with the data it can access? Our product and engineering teams are continually providing safeguards for the way our users communicate with each other as well as brands on the app.Īdditionally we are complying with all aspects of the European Union’s upcoming GDPR to make sure that everyone is safe and secure on Viber. We wanted users to have the ability to delete messages even after a message was sent whether it was sent in a secret chat, a one-to-one or a group chat.
We launched full end-to-end encryption in 2016 along with secret chats and a self-destruct timer for messages to be deleted from all devices automatically, because we felt that private conversations should be just that - private. We have given our users the privacy and security that they desire and deserve. Viber is end-to-end encrypted so we are not affected by the current message app security concerns. How is Viber dealing with current messaging app security concerns? Viber CEO is optimistic about breaking new markets in 2018.
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